You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has caught up in the recent times. The majority of the recent studies reveal online traffic which comes from mobile platform accounts in excess of 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, that is the wake-up call if you have never done anything to concentrate on the mobile web browsers. Since, the number of mobile web users has risen so drastically, you reason to develop a mobile version of your website to formulate your target audience to bear them connected, on the move!
What Should You Do?
For hooking in your web audience at large, you can have a different website for mobiles as well due to desktops, tablets and iphones. This will work fine provided you have adequate time and patience to update all the versions regularly. But working with a website developed for each single device and keeping them updated is the best ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying smartphones. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Web design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Web design?
Responsive Web Design large fad but a trend that existed for a long time now. To put it simply, responsive design comes from a web layout wherein the content, images as well as the other designing elements stay the same, but shrink immediately to adjust with specific screen size. In responsive type, the content can be managed 1 CMS and it is quick, easy and economical solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is when the Adaptive designing steps in.
What is Adaptive Affordable web design?
Adaptive design is virtually newer concept in a. Essentially, this technique adapts to what is displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the notion that the content remains same, there are certain changes that appear in the design elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to gained popularity in the industry, but the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its finest. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to responsive designs
AWD can goof up an entire feel of individuals if it is not backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it might bring in brand inconsistency and confuse your target audience when they see different interfaces on varying receptors.
So what’s The Bottomline?
While Responsive design can be the perfect solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is significantly more user-focused. In years to come, beyond what 50% of useless users will use their mobile devices to surf the web and hence it is advisable to blend adaptive web lay-out techniques with responsive elements to leverage broad visibility, engage the point visitors and leverage the conversion rate.
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